A large computer-based testing company (GMAT, Microsoft certification, etc.) has a network of testing centers operated by third-party partners. The company measures testing center performance across many dimensions. The company is experiencing declining client satisfaction in an increasingly competitive environment, and has limited capital investment funds.
A major credit card company with travel offices in UK, France, Britain, and Germany is experiencing high rates of customer defection: 20%-30%. The project goal is to create a predictive model to predict which current customers are likely to leave.
A leading publisher of medical information publishes a highly successful, bimonthly, 1-year old nursing journal. This journal has had an explosive growth since its inception in 2003, with the number of subscribers growing by 80% in less than 3 months.
The goal of this project is to understand profiles of disconnected customers and analyze churn rates in different geographic regions. This can then serve to develop marketing programs to attract new
customers and add services for existing customers
An airline recently offered promotion to members of its frequent flyer club via direct mail. The response rate was less than desired, and the airline would like to target consumers most likely to accept offer.
The project objective is to create a model that classifies frequent flier club members based on their likelihood of accepting the promotion.
The Association for Financial Professionals (AFP) has an annual membership fee. AFP understands that a certain percentage of non-renewals are natural. However, the would like to maximize renewals by targeting the right people in the "membership renewal" campaign.