The goal of this project is to identify Delta Sky Miles members most likely to respond to a frequent flier mileage offer in exchange for the purchase of Sprint-Nextel wireless phones and service
There’s so much we don’t know
but we’ve been brainwashed to think that we do.
The goal of this project is to identify Delta Sky Miles members most likely to respond to a frequent flier mileage offer in exchange for the purchase of Sprint-Nextel wireless phones and service
Prof. Galit Shmueli, Institute of Service Science, College of Technology Management, National Tsing Hua University, 101 Kuang Fu Road Sec. 2, Hsinchu 30013 Taiwan
徐茉莉 博士, 服務科學研究所 特聘教授, 國立清華大學, 30013新竹市光復路二段101號