Identifying frequent fliers most likely to respond to a mail offering

Project Details

Term: 

2005

Students: 

Geoff Gray, Armando “Mannix” Litonjua, Matt McNamara, Tim Roach, Jason Thayer

University: 

UMD

Presentation: 

The goal of this project is to identify Delta Sky Miles members most likely to respond to a frequent flier mileage offer in exchange for the purchase of Sprint-Nextel wireless phones and service

Application Area: