Pilgrim Bank is a small retail bank in Texas. The goal of this project is to identify profiles of customers who would likely be retained, year over year, by Pilgrim Bank.
There’s so much we don’t know
but we’ve been brainwashed to think that we do.
Pilgrim Bank is a small retail bank in Texas. The goal of this project is to identify profiles of customers who would likely be retained, year over year, by Pilgrim Bank.
Prof. Galit Shmueli, Institute of Service Science, College of Technology Management, National Tsing Hua University, 101 Kuang Fu Road Sec. 2, Hsinchu 30013 Taiwan
徐茉莉 博士, 服務科學研究所 特聘教授, 國立清華大學, 30013新竹市光復路二段101號