A major credit card company with travel offices in UK, France, Britain, and Germany is experiencing high rates of customer defection: 20%-30%. The project goal is to create a predictive model to predict which current customers are likely to leave.
There’s so much we don’t know
but we’ve been brainwashed to think that we do.
A major credit card company with travel offices in UK, France, Britain, and Germany is experiencing high rates of customer defection: 20%-30%. The project goal is to create a predictive model to predict which current customers are likely to leave.
Prof. Galit Shmueli, Institute of Service Science, College of Technology Management, National Tsing Hua University, 101 Kuang Fu Road Sec. 2, Hsinchu 30013 Taiwan
徐茉莉 博士, 服務科學研究所 特聘教授, 國立清華大學, 30013新竹市光復路二段101號