Explaining customer churn in a telecom company

Project Details

Term: 

2005

Students: 

Rodney Anderson, Tatyana Kramskaya, Peter Laanisto, Sunetra Mahajan, Harish Mysore

University: 

UMD

Presentation: 

The goal of this project is to understand profiles of disconnected customers and analyze churn rates in different geographic regions. This can then serve to develop marketing programs to attract new
customers and add services for existing customers

Application Area: