Predicting New Customer Retention for Online Dieting & Fitness Programs

Project Details

Term: 

2007

Students: 

Amy Brunner • Harin Sandhoo Lilah Pomerance • Paola Nasser Srinath Bala

University: 

UMD

Presentation: 

Report: 

Gymamerica.com is an online personal trainer. The goal of this project is to help the company predict whether a new user user will become a paying customer after the 10-day free trial.

Application Area: