The Greenfield Challenge, in a nutshell, is: "Tell the world, outside your circle, of work you have done, and done successfully because you used statistics." The two award winners were announced a couple of days ago at the ENBIS 2012 conference. I was one of the two, and gave a 10 minute presentation about my submission, which was the Keynote Address at the Annual Conference of the Retailers Association of India on "De-Mystifying Predictive Analytics".