David Hardoon and I wanted a book that de-mystifies "business analytics". What it is, what it is not, how to get started, etc. David comes with the rich experience of heading the analytics division at SAS Singapore. I've been teaching and consulting in the field for quite a while. We've been asked these question so many times, that it made sense to write the book! Out of our joint experience was born "Getting Started with Business Analytics: Insightful Decision Making" (Chapman and Hall/CRC, March 2013). The book is intended for those interested in making sense of all the buzzwords as well as getting a grip on the objectives and methods that fall under the "business analytics" umbrella. The book is also suitable as a textbook for MBA programs and executive education. Now available as hardcover. A Kindle edition will be available shortly.