Introduction to Business Analytics (ISB, June 24, 2012)

What is Business Analytics and why does BA knowledge give an advantage in the marketplace? Our age of data means that firms and organisations collect growing amounts of micro-data about customers, transactions, outcomes, and more. Yet, most organizations are data rich but information poor. Business analytics is a set of approaches and techniques for extracting useful information from large amounts of existing data. Different from statistics, BA focuses on predictions of future outcomes at the micro-level. BA has helped businesses and their leaders transform the decision making process from intuition-based to reason-based, backed by hard data. This workshop will give you a sneak preview into the two electives (BIDM and BSFC) offered at ISB by Professor Galit Shmueli and give you a chance to hear from industry about real-life use cases