Online Websites are facing more competitionas communities become more fickle and unpredictable. Websites need to attract larger audiences while keeping current users engaged. The goal of this project is to build a model to understand what contributes to a user’s success in online dating, and in particular what factors affects receiving a message. The data used were from an online dating service provider in Israel (we thank Prof Sheizaf Rafaeli from Haifa University for sharing the data)