This coming Saturday I'll deliver a keynote talk on "Researcher Dilemmas using Behavioral Big Data in Healthcare" at the 12th INFORMS Workshop on Data Mining and Decision Analytics in Houston, TX.
When: Saturday, Oct 21, 13:45-14:30
Where: Hilton Americas-Houston, Level 3, Room 339
Behavioral big data (BBD) refers to very large and rich multidimensional data sets on human and social behaviors, actions, and interactions, which have become available to companies, governments, and researchers. A growing number of researchers acquire and analyze BBD for the purpose of extracting knowledge and scientific discoveries. However, the relationships between the researcher, data, human subjects, and research questions differ in the BBD context compared to non-BBD and even traditional behavioral data. Researchers using BBD face not only methodological and technical challenges but also ethical and moral dilemmas. In this talk, I will discuss several dilemmas, challenges, and trade-offs related to acquiring and analyzing BBD in healthcare research.