PLS and Prediction: two upcoming talks

Partial Least Squares Path Modeling (PLS-PM) is a popular statistical modeling tool in information systems, marketing and other social science disciplines. Researchers using PLS-PM have typically focused on explanatory modeling. I will be discussing PLS from a predictive point of view at two upcoming conferences this month:

1. At the 2015 PLS Conference in Seville, I'll talk about “Distinguishing Between Prediction and Explanation in PLS” in the panel The Future of PLS (June 18, 2015).

2. At 2015 SCECR ("Statistical Challenges in eCommerce Research") in Addis Ababa, I'll present our work (with Pratyush Sharma and Marko Sarstedt) on "Predictive Model Selection in PLS" (June 25, 2015).