Telecom

Identifying frequent fliers most likely to respond to a mail offering

Application Area: 

Project Details

Term: 

2005

Students: 

Geoff Gray, Armando “Mannix” Litonjua, Matt McNamara, Tim Roach, Jason Thayer

University: 

UMD

Presentation: 

PDF icon FrequentFliers.pdf

The goal of this project is to identify Delta Sky Miles members most likely to respond to a frequent flier mileage offer in exchange for the purchase of Sprint-Nextel wireless phones and service

What drives mobile users to become active users of DubMeNow?

Application Area: 

Project Details

Term: 

2009

Students: 

Ji Hee Han, Nicholas Rapagnani, Shahryar Rizvi, Jerry Wang

University: 

UMD

Presentation: 

PDF icon DubMeNowPresentation.pdf

Report: 

PDF icon DubMeNowREPORT.pdf

The success of a company like DubMeNow, that deals in digital markets, hinges entirely on the value of their network. Not just in the size of it, but also the quality

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