|Year of Publication
|Shmueli, G., R. Saha, and R. Gupta
|ORMS Today (INFORMS Magazine)
Business analytics courses are an excellent ground for industry-academia partnerships, and when executed right can offer a combined experience of classroom and industry without requiring students to leave the school premise. A few teaching components such as in-class guest lectures by industry professionals, student internships or site visits in industry do offer some exposure to the real challenges faced by real companies, but they are not always commensurately blended with the classroom experiences.