Characterizing Buyers of Caravan Insurance

Project Details

Term: 

2007

Students: 

Chih‐Hau Huang Masami Mabuchi, Muthita Songchitruksa, Nopakoon Visitrattakul

University: 

UMD

Presentation: 

Report: 

This report is intended to understand characteristics of a caravan insurance policy buyer. The
dataset consists of 9,822 customer records and includes socio‐demographic data of the area
where a customer lives and product ownership data of the customer. The aim of this profiling analysis
is to acquire managerial insights to create competitive strategies useful for making business decisions.

Application Area: