VIDEO

One of the largest challenges facing small and medium restaurants is that of competing against big chains with better information infrastructure – an advantage that allows the big chains to plan resource allocation more precisely based on demand and other factors. iChef provides this platform for small restaurants “making enterprise level technologies affordable and understandable for small restaurants”.

Problem Description: FMCG companies like Nestle face trouble in forecasting demand for smaller
regions which comprises nearly 50% of their business and is highly critical. This is due to high volatility in
demand. Due to this problem more often than not the sales force in these regions face a situation
wherein they are either short of inventory and unable to meet demand or have piled up inventory at
warehouses. A model that effectively forecasts sales can be tested on a small region (in this case

a. Market Introduction
Hsinchu 13 good market has been established in April, 2014, and opens every Saturday. Most of the customers are the households living nearby, so the market will hold events for family as well.
The market has their own promotion channel “Facebook fan page”. In January, 2016, the
accumulative page “likes” is up to 4,950 in over 1 years.
Since this is almost the most important and the only way to publish their news and
information to the customers. We wondering if there is any possible way to make good use