Bibliography

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Journal Article
Borle, S., P. Boatwright, J. B. Kadane, J. C. Nunes, and G. Shmueli, "The Effect of Product Assortment Changes on Customer Retention", Marketing Science, vol. 24, issue 4, pp. 616-622, 2005. PDF icon SSRN-id991959.pdf (102.3 KB)