"Consumer Surplus in Online Auctions" by Bapna, Jank & Shmueli is forthcoming in Information Systems Research. Read the press release, hear about consumer research and the challenge of measuring it online, or listen to the innovation of this study.
There’s so much we don’t know
but we’ve been brainwashed to think that we do.
"Consumer Surplus in Online Auctions" by Bapna, Jank & Shmueli is forthcoming in Information Systems Research. Read the press release, hear about consumer research and the challenge of measuring it online, or listen to the innovation of this study.
Prof. Galit Shmueli, Institute of Service Science, College of Technology Management, National Tsing Hua University, 101 Kuang Fu Road Sec. 2, Hsinchu 30013 Taiwan
徐茉莉 博士, 服務科學研究所 特聘教授, 國立清華大學, 30013新竹市光復路二段101號