A large computer-based testing company (GMAT, Microsoft certification, etc.) has a network of testing centers operated by third-party partners. The company measures testing center performance across many dimensions. The company is experiencing declining client satisfaction in an increasingly competitive environment, and has limited capital investment funds.

A leading publisher of medical information publishes a highly successful, bimonthly, 1-year old nursing journal. This journal has had an explosive growth since its inception in 2003, with the number of subscribers growing by 80% in less than 3 months.

An airline recently offered promotion to members of its frequent flyer club via direct mail. The response rate was less than desired, and the airline would like to target consumers most likely to accept offer.

The project objective is to create a model that classifies frequent flier club members based on their likelihood of accepting the promotion.

Pilgrim Bank is a small retail bank in Texas. The goal of this project is to identify profiles of customers who would likely be retained, year over year, by Pilgrim Bank.