Sellers on E-commerce platform sometimes run big promotions (e.g., discounts or cash
coupons) on particular dates (e.g., Boxing-day Sales, "Black Friday" or "Double 11 (Nov 11th)”, in
order to attract a large number of new buyers. Unfortunately, many of the attracted buyers are
one-time deal hunters, and these promotions may have little long lasting impact on sales. To
alleviate this problem, it is important for sellers to identify who can be converted into repeated
A bank marketing dataset from UCI Machine Learning Repository was adopted for this project (https://archive.ics.uci.edu/ml/datasets/bank+marketing). The dataset is about a Portuguese banking institution with records of direct marketing campaign phone calls, and the final outcomes indicating whether success campaigns are also included in a binary format (yes/no). A success campaign indicates the customer has finally subscribed a term deposit at the end of the campaign.
In order to establish a dedicated reader base, online news website The News Lens aims to drive traffic directly to their website rather than via third-party social media, such as Facebook. Establishing this goal involves selecting a list of featured articles to display on the homepage, which are most likely to be read completely and aid in establishing a reader habit to primarily use The News Lens for its insights to current events.
AsiaYo! operates in a highly competitive industry serving as intermediary and agent between accommodation providers (hosts) and accommodation seekers (guests). High customer service is a critical business goal for AsiaYo!. Rejection of bookings by hosts can cause customer dissatisfaction and potentially loss of customers. Currently, AsiaYo! experiences a host rejection rate of 15% of orders. Rejection of a booking by the host triggers a reaction from the AsiaYo!
The primary stakeholder is BBC Good Food which is a recipe website related to BBC. The
problem is that it is not the most popular website since it does not appear on the first page when user
searching in Google website by keyword as “recipe website”. Hence, the business goal of this project is
to improve the quality of recipes on the website. By doing so, we aim to attract more people to visit the
website and the analytic goal of the project is to predict the average rating value of new recipe before
In this project, our data source is the stakeholders who are Jouyu’s family business. It is kind of transport industry. The business model is to transport customers’ excavators to the destination they require through the trailers whom the stakeholders own. However, since the stakeholders are used to manually record the trips that customers require, they predict the next demand only based on their experience. Without the assistant of technology, stakeholders are unable to anticipate the demand of trailers in the future accurately.
The customer database contains a field called "MARITAL_STATUS". This is an important field for business. It can help the marketing department to segment the customers and target marketing and promotional initiatives accordingly.
• The stakeholder in this data mining project is Mine Sweeper Biscuits (MSB), a premium biscuit manufacturer based out of Denmark. While MSB has entered the Indian market through retail outlets, its sales have failed to take off due to the low product trial rate among Indian consumers.
The Indian Telecom industry is amongst the most fiercely fought services market in India with more than 10 large-scale operators providing voice and data services at highly competitive prices. The Industry has witnessed significant reduction in profit margins in recent years, with the average revenues per user from voice telephony being amongst the lowest in the world. On the other hand, margins from value added services are largely seen as the next source of growth for mobile operators.
The Indian mobile telephony market is a classic example of a volume based strategy. Average revenue per user (ARPU) is one of the lowest, while the subscriber figures are second only to China. The market itself is highly fragmented with more than 5 players holding less than 90% of the market. In this scenario, identifying new sources of revenues is critical for survival.